Dazzle Dry
Hello healthy nails
A one-of-a-kind, natural nail care system.
Dazzle Dry
Year
2019 — 2020
Agency
Moses Inc.
Deliverables
- Branding/Identity
- Packaging
- Content
Awards
- Gold Addy — Quotes: Social Media Campaign
- Silver Addy — Nail Care Packaging Campaign
- Silver Addy — Mend Package Single Unit
- Silver Addy — Maintain Package Single Unit
- Silver Addy — Revive Package Single Unit
- Silver Addy — Mini Kit Package Single Unit
- Silver Addy — Influencer Kit Single Unit
- Bronze Addy — Packaging Single Unit
- Bronze Addy — Brochure Single Unit
- Bronze Addy — Specialty Advertising Campaign
- Bronze Addy — Integrated Brand Identity Campaign
A product that believes beauty and wellness go hand-in-hand.
Dazzle Dry stands out in the nail care industry by combining the durability and finish of gel polish with the safety and ease of traditional lacquer, all while maintaining a strong commitment to health and environmental consciousness.
Beauty without compromise
The Dazzle Dry Visual Styleguide
The objective was to strategically reposition Dazzle Dry in the market—from a product seen in everyday salon settings to a sophisticated polish line aligned with the prestige of luxury spa experiences.
Making the process crystal clear
Packaging Redesign & System Development
We partnered with Dazzle Dry to refresh their packaging with a modern, cohesive design system that better reflected the brand’s evolving identity. Central to the redesign was the introduction of a clean, intuitive numbering system to guide consumers through a simplified 4-step process. This approach not only elevated shelf appeal but also enhanced usability and product education, helping customers easily identify the right product and sequence for their needs. The result was a streamlined, engaging packaging system that reinforced brand consistency while improving the overall customer experience.
