A new era for the old southwest
With the attention and growth focused on this Arizona region, the idea behind the brand refresh was to reflect the current and future projected expansion.
- Branding/ Identity
- Secondary Brand Elements
- Visual Styleguide
The brand refresh
The growth of the region brought on by tech corporations and startups calling Pinal County their home was taken into consideration while creating the logo. A hybrid between a motherboard, the sun, and a hub for commerce were visual queues reflected within the mark.
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